One of the best things about TikTok is how it helps artistes to reach more audiences around the world. It’s amazing how the social media platform can revive an old classic or give the underrated songs the popularity they actually deserve. One such song that is a massive hit on the platform right now is Prashant Ezekiel Rai’s ‘Ko Haw Timi’.
The song, more particularly a line “Tara sundar chha sansaar bipana bhanda tyahi” from it, is a hit and is part of many travel videos. The audio has been used in over 35,000 TikTok videos and 8,000 Instagram reels already.
The song by the Darjeeling singer-songwriter was release two and half years ago in September 2020; and it had around 900k views on YouTube until a month ago when the parts of the song started making rounds on TikTok and Instagram. The music video has almost doubled up the number of views since then, with 1.7 million views on YouTube as of now.
“It was very surprising”, answered Prashant when asked about the sudden popularity of the song. “I always wanted to take this song to as many people as possible but as an indie artist, I had very less ideas on marketing. It feels so good watching the song grow. I have always waited for this day and been working for it; so I am even more motivated to come up with more songs.”
Currently busy working on new songs and some music videos, he is scheduled for his first ever Nepal gig in Pokhara on May 6.
“We are working on a three-part music video series that we will try to release within April”, told Prashant who is extremely grateful to the content creators and viewers. “I want to thank you all from the bottom of my heart. It really means a lot to me and I will always try to come up with music that you will all love.”
Here’s your favorite, “Ka Haw Timi”.
“Huri Chalyo”, another beautiful number by the talented artiste.
And this one’s his latest single, “Sadhai Bhari”.