These images are brutal, but they do need to be seen by everyone because of the important message – they raise awareness of the often unseen casualties of deforestation around the world.
Creative art director Ganesh Prasad Acharya, along with copywriter Kaushik Katty Roy, created these social ads for ‘Sanctuary Asia’, an environmental news magazines in India.
The slogan on these ads, “When the wood go, wildlife goes” drives home the point made by these macabre images – when you cut down habitats, you might as well kill the animals that live there as well. Rainforests contain as much as 80% of the world’s biodiversity, so their rapid destruction is a serious problem.
Well, the images say it all!!